L’artiste libanais de 31 ans, Eli Rezkallah, fondateur du Plastik Magazine vient de nouveau de faire preuve d’une très grande créativité. Il détourne d’anciennes publicités sexistes en mettant l’homme à la place de la femme. Rassemblées sous le thème « Dans un monde meilleur», les images dont le photographe de talent s’inspire sont d’anciennes publicités jugées sexistes qu’il remet au goût du jour avant de les poster sur son compte Instagram. La spécificité d’Eli Rezkallah ? Il inverse le rôle des personnages sur les photos en mettant l’homme à la place de la femme.

Son idée de génie lui est venue lors d’un repas de famille «« J’ai entendu mes oncles parler du fait que les femmes sont meilleures pour la cuisine, s’occuper de leur intérieur et ‘remplir leurs devoirs de femmes’Je sais que tous les hommes ne pensent pas comme mes oncles mais j’ai été assez surpris de découvrir que certains continuent à y croire. » explique Eli. Le célèbre artiste a voulu faire ressentir aux hommes ce que les femmes ont pu ressentir pendant des décennies. Cette initiative permet de réaliser à quel point les femmes étaient peu considérées il y a peine un demi siècle. On pose un like.

 

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah

Une publication partagée par Eli Rezkallah (@elirezkallah) le

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah

Une publication partagée par Eli Rezkallah (@elirezkallah) le

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website @plastikstudios 2018 #timesup #elirezkallah

Une publication partagée par Eli Rezkallah (@elirezkallah) le